TRUSTED CLIENTS & PARTNERS
THE PROBLEM
Most brands don't need more videos. They need a plan for them.
Many teams are producing great content but don’t have someone guiding the bigger picture. These are the questions that often go unanswered:
Which videos will actually move our business goals forward?
How do we give our creators the direction they need to deliver results?
How do we make every campaign feel like the same brand?
How do we know which videos are driving results?
WHAT WE DO
Strategy and creative direction.
01
Video Content Strategy
Content pillars, monthly calendars, campaign concepts and platform recommendations tied to your business goals.
02
Creative Direction
Scripts, storyboards and creative briefs with hooks, visual references and calls to action your creators can run with.
03
Production Guidance
Shoot planning, vendor and crew recommendations, and workflows that make production repeatable instead of reactive.
04
Performance Reviews
Monthly analysis of what's working, what to stop, and what to test next, so each round of content gets sharper.
WAYS TO WORK TOGETHER
Start with an audit. Stay for the strategy.
Monthly engagements start with a three-month term and focus on strategy and creative leadership. Every package can be tailored with add-ons for an additional fee, including extra platform reviews and creative briefs, on-set creative direction, filming and editing through my creator network. Add-ons are scoped and quoted together, so you only pay for what your team needs.
Discover. Plan. Guide. Optimize.
HOW IT WORKS
1 · Discover
2 · Plan
A short intake on your goals, audience, channels, resources and current results.
Content roadmap, structured content pillars, formats, distribution plans, and the KPIs we'll track.
3 · Guide
Creative briefs and feedback that keep your creators, editors, and stakeholders aligned on business objectives.
4 · Optimize
Monthly reviews to decide what to continue, improve or stop. Then test whats next.
SELECTED WORK
The decisions behind the content
Charlotte Running Company · RUNNING & WELLNESS
Giving Charlotte’s running community the stories it deserved.
Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.
Charlotte Running Company has a thriving network of events and ties to the running community in Charlotte, but it's content wasn't capturing that energy. Across a summer of campaigns, we put the runners at the center of the story, producing 10+ pieces that earned ~70K views, 10K+ likes and 500+ shares across platforms.
~70K
10K+
500+
10+
PROFESSIONAL SPORTS
Keeping up with the fans without losing the story.
Experience working inside and alongside professional sports organizations across the NFL, NBA and NASCAR, the challenge never changed. Fans expect a constant stream of content, and new initiatives land every week. Without a plan, volume replaces direction. I help teams turn that pressure into intentional content, so every video keeps the fans invested and the brand on course.
500+
350+
Game days and
live events
30+
Leading
campaigns
7
Seasons of
professional sports
Videos produced
Views
Likes
Shares
Pieces of content
Let’s build a video strategy that moves your business forward.
Book a 20-minute discovery call. We'll talk through your goals and current content, and I'll tell you honestly whether a Blueprint or a monthly engagement fits.